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What Social Media Will Never Do For You
I love social media. It has changed my professional as well as personal life. I have made new friends, found new clients, and re-connected with my Brazilian high school as well as my American college...
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Death on Facebook: Digital Love, Honor and Kindness
Yesterday I attended the memorial service for Bert Tippett. I met Mr. Tippett during my first week of college. He was a teacher, a dear friend, a mentor, and role model to me of what meant to be a...
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Communicators: Embrace Social Media or Quit
If you’re a communicator, you cannot afford not to be engaged in social media. I know this sounds like a mandate, and it is. Even if only a part of your job is to communicate the vision, mission and...
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How I keep Up with Friends and Clients With a Crazy Schedule
“I’m too busy to keep up with my friends. I just don’t have time to engage people like I want to.” I hear these words quite often these days. We are busy and some of us have families, jobs, and even...
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Social Digital Fraud: A Failed Social Media Campaign
I was recently reminded of a failed social media campaign that started with a lot of promise but went nowhere. For all practical purposes the campaign is still going because there are “posts” being...
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How Social Media Has Changed the Way I Travel
Social media has changed my life. That’s a bold statement but I really mean it. The latest impact has been on how I travel. It has created an entire new dynamic experiencing that has enhanced the joys...
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Why Google Is Failling in Social Media
I have been puzzled about Google’s inability to do well in the social media space. I have watched them take over Blogger and instead of making it better and more relevant, they managed to lose market...
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The Christian Ghetto and Social Media
“Every good idea must have a similar, but yet inferior Christian version.” Unfortunately, I think that’s a sad reality these days. I have lost count of the times I was asked if my company, The A...
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Twitter Etiquette
I love the instant and concise nature of Twitter as well as the quick feedback and the community I’ve enjoyed being a part of it. However, I have seen a lot of people misuse and even abuse Twitter. So...
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What’s the ROI of Social Media?
“We are afraid of wasting money on social media. What’s our ROI (return on investment?)” said a potential client recently. I understand the hesitance, especially from organizations that have...
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Facebook Hashtags and Your Marketing Opportunity
Facebook is late to the hashtag game, but with 1.15 billion users, it really doesn’t matter. Use the hashtag effectively and you can harness its power to grow your brand or further connect your message...
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Content Marketing Rules: How to Add VALUE to Your Posts
Content is still king in 2014, but how do you generate meaningful social media that provides VALUE? By focusing on creating content that will be: Visual Amuse and by making sure you Listen...
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Social Media Content Strategy That Works
Content is still king in 2014, but how do you generate meaningful social media that provides VALUE? By focusing on creating content that will be: Visual Amusing and by making sure you Listen...
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